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Credit Advertising and the FCA: Why Weakening APR Rules Risks Harming Households

In our response to the FCA’s consultation on credit advertising, we warn against proposals to weaken representative APR rules and cost disclosure protections.
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Latest News and Views

Latest News and Views
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News

Credit Advertising and the FCA: Why Weakening APR Rules Risks Harming Households

In our response to the FCA’s consultation on credit advertising, we warn against proposals to weaken representative APR rules and cost disclosure protections.

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OUR WORK IN NUMBERS
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Million pounds per year saved for 760,000 payday loan borrowers since 2015 due to our successful campaign to cap the total cost of credit.

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Over 1.6 million pounds of additional benefits and debt reductions for users of our Financial Shield project in Lambeth and Southwark

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+ front-line debt advisers now active in our campaign to save face to face debt services from cuts.

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Response to CP26/15: Financial Promotions and Representative APR

In our response to the FCA’s consultation on credit advertising, we warn against proposals to weaken representative APR rules and cost disclosure protections. We urge the FCA to maintain robust, specific rules—such as the 51% representative threshold and mandatory maximum APR disclosures—because high-level principles alone are failing to prevent consumer harm.
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Response to CP26/15: Financial Promotions and Representative APR

In our response to the FCA’s consultation on credit advertising, we warn against proposals to weaken representative APR rules and cost disclosure protections. We urge the FCA to maintain robust, specific rules—such as the 51% representative threshold and mandatory maximum APR disclosures—because high-level principles alone are failing to prevent consumer harm.
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The Financial Inclusion Strategy: Response to Treasury Committee Call for Evidence

CfRC response to the Treasury Committee's Call for Evidence regarding the Government's Financial Inclusion Strategy
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The Financial Inclusion Strategy: Response to Treasury Committee Call for Evidence

CfRC response to the Treasury Committee's Call for Evidence regarding the Government's Financial Inclusion Strategy
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Good Score, Empty Cupboard

Many low-to-middle income households see maintaining a “good” credit score as vital, often sacrificing essentials to protect it. Credit score apps and dashboards can amplify this pressure. A survey of 3,400 households and 30 interviews shows credit score dashboards can often encourage overborrowing and deter help-seeking. The cost-of-living crisis has exposed a credit reporting system favouring lender interests over borrower welfare and reform is urgently needed.
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Good Score, Empty Cupboard

Many low-to-middle income households see maintaining a “good” credit score as vital, often sacrificing essentials to protect it. Credit score apps and dashboards can amplify this pressure. A survey of 3,400 households and 30 interviews shows credit score dashboards can often encourage overborrowing and deter help-seeking. The cost-of-living crisis has exposed a credit reporting system favouring lender interests over borrower welfare and reform is urgently needed.
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